Mass Tort Ad Agency · Est. 2015 · Inc. 5000 No. 159 · $250M+ Deployed

The Agency Behind
America's Mass Tort
Campaigns.

MTAA runs Facebook advertising, intake systems, and campaign intelligence for plaintiff law firms across 100+ mass torts. When firms need signed retainers at scale, they call us.

View Services About Jacob Malherbe
(888) 670-0006
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$250M+
Ad Spend Managed
600+
Law Firms Served
2M+
Leads Generated
#159
Inc. 5000 (2020)
Social Media AddictionVideo Game AddictionSports Betting AddictionSuboxonePFAS / Forever ChemicalsEtO SterilizationOzempic / GLP-1AFFF Firefighting FoamTalcum PowderRoundup / GlyphosateNEC Baby FormulaDepo-ProveraParaquatHair RelaxerBenzene ExposureParagard IUDHernia MeshIVC FilterBard PowerPortBaby Food Heavy MetalsUltra-Processed FoodCatholic Church AbuseSex Trafficking HotelUber / Lyft Assault Social Media AddictionVideo Game AddictionSports Betting AddictionSuboxonePFAS / Forever ChemicalsEtO SterilizationOzempic / GLP-1AFFF Firefighting FoamTalcum PowderRoundup / GlyphosateNEC Baby FormulaDepo-ProveraParaquatHair RelaxerBenzene ExposureParagard IUDHernia MeshIVC FilterBard PowerPortBaby Food Heavy MetalsUltra-Processed FoodCatholic Church AbuseSex Trafficking HotelUber / Lyft Assault

Jacob Score™ — Tort Investment Signal

Live 0–100 composite signal across science, litigation momentum, campaign window, timeline, and verdicts. Enter any mass tort.

Powered by TortIntel.ai · 48 torts monitored · Updated daily

Numbers From the
Real Campaigns

Anonymized results from active MTAA campaigns. Firm names withheld. CPR = cost per signed retainer.

Social Media Addiction
$914
avg. cost per signed retainer
⚖ 4,200+ retainers signed 📅 18-month campaign window 📍 National — Meta platforms
PFAS / Forever Chemicals
$1,800
avg. cost per signed retainer
⚖ Qualifying injury + PFAS zip 📅 Active campaign — open now 📍 EPA-designated exposure zones
Sports Betting Addiction
$298
avg. cost per signed retainer
⚖ 1,800+ retainers signed 📅 First-mover window — open 📍 Multi-state — DK, FD, BetMGM
Video Game Addiction
$374
avg. cost per signed retainer
⚖ 100K+ retainers — 2024 📅 Active — WHO ICD-11 window 📍 Minors — Activision, Epic, Roblox
Suboxone Tooth Decay
TBD
early campaign — benchmarking
⚖ MDL — N.D. Ohio 📅 FDA black box warning confirmed 📍 National — Reckitt Benckiser

All figures anonymized. Firm names withheld by agreement. CPR varies by market, creative, and qualification criteria. Past performance does not guarantee future results.

What Attorneys Say
About Working With Us

From Levin Papantonio to Andrews & Thornton — the firms that have built their mass tort practices with MTAA.

Working with Jacob for the last 8 years has been excellent. Not only has he been a great business partner but he's also been a great resource. He has excellent information and he's honest. He goes above and beyond and he'll tell you just how it is.

Darren Miller
D Miller & Associates

Jacob, we just celebrated helping almost 60,000 people with filing Purdue bankruptcy opioid claims. Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today.

Anne Andrews
Andrews & Thornton

Jacob and his team have done great work for our firm. In a competitive arena, they've secured excellent results and provided the feedback and suggestions to keep our campaign functioning at a high level. I recommend them highly.

Ken Stern
Attorney

Jacob and his team have been helping us on various projects for several years now and the performance has always been great.

Robert Blanchard
Levin Papantonio

After working with Jacob and Mass Tort Ad Agency for years, I can say without hesitation that they have been a game-changer for my firm. They consistently delivered high-quality mass tort leads and contracts, allowing me to expand my client base efficiently and effectively. Responsive, knowledgeable, and they truly understand the legal marketing space.

Greg Jones
Attorney

I tried out Mass Tort Ad Agency for some initial campaigns and was pleased at his transparency and professionalism and willingness to adjust on the fly. Jacob has become a friend and one of my go-to vendors for anything outside single event PI.

Glen Lerner
Attorney

I have worked with Jacob on many projects and have always been impressed with his commitment to achieving results and quality of his work. Personal attention to the law firm is a strong suit for Mass Tort Ad Agency.

Ron Rash
Attorney

Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with.

Martin Levin
Levin Papantonio
What We Do

Full-Funnel Tort
Campaign Management

From Facebook creative to signed retainer, MTAA owns the entire acquisition funnel. We don't hand you leads — we hand you clients. Transparent 15% management fee. No lead markups. No cost-per-case inflation.

01
Campaign Strategy
Tort-specific targeting, creative testing, and entry window timing informed by TortIntel intelligence data — not guesswork.
02
Meta Advertising
Facebook and Instagram campaigns built for plaintiff firms. HIPAA-conscious targeting, compliant creative, and Conversions API integration.
03
Intake Operations
CloudIntake operates MTAA's call center, qualifying inbound traffic and converting it into signed retainers delivered to your firm.
04
AI Creative Production
The Designer produces tort-specific ad creative at scale — tested formats, compliant copy, platform-ready assets across all Meta placements.
05
Campaign Intelligence
TortIntel.ai monitors 48 active torts — filing trends, causation signals, entry windows, and the Jacob Score composite investment signal.
06
Co-Counsel Origination
TortDrip activates dormant law firm client databases — converting historical contacts into new signed co-counsel retainers at $125/retainer.

The Data Layer That
Makes Markets Unwinnable.

While other agencies run ads, MTAA runs intelligence operations. We built seven proprietary discovery engines — one per tort vertical — that aggregate federal data your opposing counsel has not touched and your current agency has never seen.

847 NICUs geo-fenced in 72 hours. Every nursing home in America scored by plaintiff opportunity before a dollar is spent. Every OSHA fatality investigation surfaced before opposing counsel files their first motion. The federal government already documented the negligence. MTAA built the engine that turns it into a case.

Access Policy

This data layer is not available at any price.

The MTAA Intelligence Stack is exclusively available to plaintiff law firms working with MTAA on active campaigns. It is not a subscription product. It is not a demo tool. It is how we work — and it is what gives our clients an advantage before the campaign launches.

Request a demo at MTMP →
storms.mtaa.ai
Storm Litigation Intelligence

Aggregates NOAA storm events, FEMA disaster declarations, NAIC carrier complaint ratios for all major carriers, NASA wildfire perimeters, EPA toxic facility proximity data, and USDA crop insurance corroboration. Turns federal storm records into address-level evidence packages, bad faith carrier profiles, and Meta geo-targeting coordinates — before the first demand letter goes out.

Property damage · Bad faith · Wildfire · Toxic release
See what we built →Book a live demo →
nursinghome.mtaa.ai
Nursing Home Discovery Engine

Cross-references CMS deficiency citations, CMS Payroll-Based Journal actual staffing hours against self-reported figures, OIG excluded provider lists, and ombudsman complaint data across all 15,000 Medicare-certified facilities. Scores every facility 0–100 on plaintiff opportunity. Chain intelligence aggregates data across ownership chains — five Special Focus designations in one chain is a corporate policy failure case, not an individual facility case.

Elder abuse · Neglect · Wrongful death · Financial exploitation
See what we built →Book a live demo →
medmal.mtaa.ai
Medical Malpractice Intelligence

Built on 1.2 million NPDB payment records from 1990 to present. Assembles physician payment patterns, state medical board disciplinary histories, CMS Open Payments pharma conflicts, and hospital safety scores at the practitioner level. Birth injury module scores every hospital in America on HIE, cerebral palsy, and NEC risk — before a single case is filed.

Med mal · Birth injury · HIE · NEC · Surgical error
See what we built →Book a live demo →
osha.mtaa.ai
Workplace Injury Intelligence

Pulls every OSHA Severe Injury Report filed within 24 hours of an amputation, hospitalization, or fatality — cross-referenced with citation history, willful violations, and fatality investigation narratives against BLS industry benchmarks. Surfaces the third-party liability gap that workers comp bars do not cover: GC liability, premises liability, product liability on cited equipment, and staffing agency exposure.

Workplace injury · Construction · Product liability · Toxic exposure
Book a live demo →
toxic.mtaa.ai
Environmental Contamination Engine

Assembles the five-step environmental causation chain from public data alone: EPA TRI certified release records, ECHO enforcement actions, Superfund site history, ATSDR community health assessments, and EJScreen population exposure mapping. Surfaces new contamination events as campaign triggers before any plaintiff firm moves. Dedicated PFAS module tracks every contaminated drinking water system against EPA action thresholds by zip code.

PFAS · Benzene · TCE · Vinyl chloride · Chromium-6 · EtO
Book a live demo →
abuse.mtaa.ai
Institutional Abuse Intelligence

Aggregates DOJ PREA correctional facility substantiation rates, Title IX investigation records, Clery Act campus crime statistics, and HHS child care abuse reports across four institutional settings. SOL revival window tracker monitors every state statute of limitations revival law in real time — passage date, window open and close, covered institutions. Each new revival window is a campaign trigger with the institutional evidence base already assembled.

SOL revival · Campus abuse · Corrections · Child care · Healthcare
Book a live demo →
demographics.mtaa.ai
Demographic Plaintiff Mapping

U.S. ethnic population maps at state and county level using Census ACS 2022 data across 3,143 counties. Identifies plaintiff concentration by demographic group for tort campaigns where claimant demographics are a targeting variable. Hail and storm event footprints sourced from NASA satellite imagery — down to 1-mile radius. Exports directly as Facebook Bulk Add location lists, ready to paste into Ads Manager in one click.

Hair relaxer · AFFF · Environmental exposure · Demographic geo-targeting
See what we built →Book a live demo →
truck.mtaa.ai  ·  Free · No Login Required
Free FMCSA Carrier Safety Lookup

The best free FMCSA lookup available. SMS scores across all 7 behavior categories, full inspection and violation history, crash records, Hours of Service compliance, and an auto-generated demand letter narrative. Built for PI attorneys handling trucking cases — no account required. The front door to MTAA is a useful tool, not a sales page.

Look Up a Carrier →

All seven tools use exclusively free federal data — NOAA, FEMA, CMS, OSHA, NPDB, FMCSA, EPA, USDA, NASA, DOJ, Title IX, HHS.
The federal government already documented the negligence. MTAA built the engine that turns it into a case.

48 Torts.
One Agency.

MTAA currently manages active campaigns across 48 mass tort categories, with ongoing monitoring of 100+ emerging torts through TortIntel intelligence. Every tort gets a dedicated pixel, dedicated creative, and dedicated intake flow.

Social Media Addiction
Video Game Addiction
Sports Betting Addiction
Suboxone
PFAS / Forever Chemicals
EtO Sterilization
Ozempic / GLP-1
AFFF Firefighting Foam
Talcum Powder
Roundup / Glyphosate
NEC Baby Formula
Depo-Provera
Paraquat
Hair Relaxer
Benzene Exposure
Paragard IUD
Hernia Mesh
IVC Filter
Bard PowerPort
Baby Food Heavy Metals
Ultra-Processed Food
Catholic Church Abuse
Sex Trafficking Hotel
Uber / Lyft Assault
+ 24 More Active

15 Years.
Proven Results.

Founded in 2015 as X Social Media, rebranded to Mass Tort Ad Agency in September 2025 following settlement of a trademark dispute with X Corp. The company, the team, and the methodology remain unchanged.

#159
Inc. 5000 — 2020
2,439%
3-Year Revenue Growth
Meta
Certified Business Partner
2
Books Authored by Jacob

AI Products for
Plaintiff Firms

MTAA's product layer gives law firms intelligence tools previously available only to the largest national advertisers.

"Mass tort advertising is not media buying. It is a trust transaction between a vulnerable claimant and a firm that has one chance to get them to raise their hand." — Jacob Malherbe, Founder · MTAA

Jacob Malherbe founded Mass Tort Ad Agency after 15 years at the intersection of plaintiff law, digital advertising, and claimant intake. He pioneered the use of Facebook advertising for mass tort law firms beginning in 2013 — before any competitor recognized the channel's potential for claimant acquisition.

He is the author of two practitioner books: The Facebook Effect for Lawyers (2018) and A Lawyer's Guide to Mass Torts (2021).

Full biography →
2018
The Facebook Effect for Lawyers: Advertising for the Digital Age
2021
A Lawyer's Guide to Mass Torts: Establish Your Legacy

Ready to Build Your
Next Tort Campaign?

Tell us about your tort and we'll respond within one business day with a CPR estimate and campaign approach.



or Schedule a Call →