Mass Tort Ad Agency · Est. 2015 · Inc. 5000 No. 159 · $250M+ Deployed

The Agency Behind
America's Mass Tort
Campaigns.

MTAA runs Facebook advertising, intake systems, and campaign intelligence for plaintiff law firms across 100+ mass torts. When firms need signed retainers at scale, they call us.

View Services About Jacob Malherbe
(888) 670-0006
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$250M+
Ad Spend Managed
600+
Law Firms Served
2M+
Leads Generated
#159
Inc. 5000 (2020)
Social Media AddictionVideo Game AddictionSports Betting AddictionSuboxonePFAS / Forever ChemicalsEtO SterilizationOzempic / GLP-1AFFF Firefighting FoamTalcum PowderRoundup / GlyphosateNEC Baby FormulaDepo-ProveraParaquatHair RelaxerBenzene ExposureParagard IUDHernia MeshIVC FilterBard PowerPortBaby Food Heavy MetalsUltra-Processed FoodCatholic Church AbuseSex Trafficking HotelUber / Lyft Assault Social Media AddictionVideo Game AddictionSports Betting AddictionSuboxonePFAS / Forever ChemicalsEtO SterilizationOzempic / GLP-1AFFF Firefighting FoamTalcum PowderRoundup / GlyphosateNEC Baby FormulaDepo-ProveraParaquatHair RelaxerBenzene ExposureParagard IUDHernia MeshIVC FilterBard PowerPortBaby Food Heavy MetalsUltra-Processed FoodCatholic Church AbuseSex Trafficking HotelUber / Lyft Assault

Jacob Score™ — Tort Investment Signal

Live 0–100 composite signal across science, litigation momentum, campaign window, timeline, and verdicts. Enter any mass tort.

Powered by TortIntel.ai · 48 torts monitored · Updated daily

Numbers From the
Real Campaigns

Anonymized results from active MTAA campaigns. Firm names withheld. CPR = cost per signed retainer.

Social Media Addiction
$648
avg. cost per signed retainer
⚖ 4,200+ retainers signed 📅 18-month campaign window 📍 National — Meta platforms
PFAS / Forever Chemicals
$1,800
avg. cost per signed retainer
⚖ Qualifying injury + PFAS zip 📅 Active campaign — open now 📍 EPA-designated exposure zones
Sports Betting Addiction
$298
avg. cost per signed retainer
⚖ 1,800+ retainers signed 📅 First-mover window — open 📍 Multi-state — DK, FD, BetMGM
Video Game Addiction
$374
avg. cost per signed retainer
⚖ 100K+ retainers — 2024 📅 Active — WHO ICD-11 window 📍 Minors — Activision, Epic, Roblox
Suboxone Tooth Decay
TBD
early campaign — benchmarking
⚖ MDL — N.D. Ohio 📅 FDA black box warning confirmed 📍 National — Reckitt Benckiser

All figures anonymized. Firm names withheld by agreement. CPR varies by market, creative, and qualification criteria. Past performance does not guarantee future results.

What Attorneys Say
About Working With Us

From Levin Papantonio to Andrews & Thornton — the firms that have built their mass tort practices with MTAA.

Working with Jacob for the last 8 years has been excellent. Not only has he been a great business partner but he's also been a great resource. He has excellent information and he's honest. He goes above and beyond and he'll tell you just how it is.

Darren Miller
D Miller & Associates

Jacob, we just celebrated helping almost 60,000 people with filing Purdue bankruptcy opioid claims. Without you and Mass Tort Ad Agency, it would not have been possible. All the vendors and everything you do has made us successful today.

Anne Andrews
Andrews & Thornton

Jacob and his team have done great work for our firm. In a competitive arena, they've secured excellent results and provided the feedback and suggestions to keep our campaign functioning at a high level. I recommend them highly.

Ken Stern
Attorney

Jacob and his team have been helping us on various projects for several years now and the performance has always been great.

Robert Blanchard
Levin Papantonio

After working with Jacob and Mass Tort Ad Agency for years, I can say without hesitation that they have been a game-changer for my firm. They consistently delivered high-quality mass tort leads and contracts, allowing me to expand my client base efficiently and effectively. Responsive, knowledgeable, and they truly understand the legal marketing space.

Greg Jones
Attorney

I tried out Mass Tort Ad Agency for some initial campaigns and was pleased at his transparency and professionalism and willingness to adjust on the fly. Jacob has become a friend and one of my go-to vendors for anything outside single event PI.

Glen Lerner
Attorney

I have worked with Jacob on many projects and have always been impressed with his commitment to achieving results and quality of his work. Personal attention to the law firm is a strong suit for Mass Tort Ad Agency.

Ron Rash
Attorney

Jacob has done, and continues to do, an amazing job for our law firm. He is incredible to work with.

Martin Levin
Levin Papantonio
What We Do

Full-Funnel Tort
Campaign Management

From Facebook creative to signed retainer, MTAA owns the entire acquisition funnel. We don't hand you leads — we hand you clients. Transparent 15% management fee. No lead markups. No cost-per-case inflation.

01
Campaign Strategy
Tort-specific targeting, creative testing, and entry window timing informed by TortIntel intelligence data — not guesswork.
02
Meta Advertising
Facebook and Instagram campaigns built for plaintiff firms. HIPAA-conscious targeting, compliant creative, and Conversions API integration.
03
Intake Operations
CloudIntake operates MTAA's call center, qualifying inbound traffic and converting it into signed retainers delivered to your firm.
04
AI Creative Production
The Designer produces tort-specific ad creative at scale — tested formats, compliant copy, platform-ready assets across all Meta placements.
05
Campaign Intelligence
TortIntel.ai monitors 48 active torts — filing trends, causation signals, entry windows, and the Jacob Score composite investment signal.
06
Co-Counsel Origination
TortDrip activates dormant law firm client databases — converting historical contacts into new signed co-counsel retainers at $125/retainer.
Active Tort Campaigns

48 Torts.
One Agency.

MTAA currently manages active campaigns across 48 mass tort categories, with ongoing monitoring of 100+ emerging torts through TortIntel intelligence. Every tort gets a dedicated pixel, dedicated creative, and dedicated intake flow.

Social Media Addiction
Video Game Addiction
Sports Betting Addiction
Suboxone
PFAS / Forever Chemicals
EtO Sterilization
Ozempic / GLP-1
AFFF Firefighting Foam
Talcum Powder
Roundup / Glyphosate
NEC Baby Formula
Depo-Provera
Paraquat
Hair Relaxer
Benzene Exposure
Paragard IUD
Hernia Mesh
IVC Filter
Bard PowerPort
Baby Food Heavy Metals
Ultra-Processed Food
Catholic Church Abuse
Sex Trafficking Hotel
Uber / Lyft Assault
+ 24 More Active
Recognition

15 Years.
Proven Results.

Founded in 2015 as X Social Media, rebranded to Mass Tort Ad Agency in September 2025 following settlement of a trademark dispute with X Corp. The company, the team, and the methodology remain unchanged.

#159
Inc. 5000 — 2020
2,439%
3-Year Revenue Growth
Meta
Certified Business Partner
2
Books Authored by Jacob
Intelligence Suite

AI Products for
Plaintiff Firms

MTAA's product layer gives law firms intelligence tools previously available only to the largest national advertisers.

Live · 48 Torts
TortIntel.ai
Mass tort intelligence platform — Oracle Dashboard, Causation Lab, Discovery Engine, AbuseTracker, Class Action Intelligence, FireWatch, and the Jacob Score composite investment signal.
tortintel.ai →
Beta · PI Attorneys
SettleCase.ai
Settlement yield intelligence for PI attorneys. Anonymized CRM integration with Filevine, Clio, and SmartAdvocate. Beta partner: Darren Miller, D Miller & Associates.
settlecase.ai →
Free Tool
Case Value Estimator
See the difference between an insurance offer and what an attorney could recover. Input injury type, jurisdiction, and liability strength — get an instant AI-powered claim analysis.
casevalue.mtaa.ai →
Free Tool · Beta
Expert Witness Directory
Court-record verified expert witness intelligence. Search case history, Daubert record, and plaintiff track record — sourced from PACER filings. AI Match Engine included.
/tools/experts →
"Mass tort advertising is not media buying. It is a trust transaction between a vulnerable claimant and a firm that has one chance to get them to raise their hand." — Jacob Malherbe, Founder · MTAA

Jacob Malherbe founded Mass Tort Ad Agency after 15 years at the intersection of plaintiff law, digital advertising, and claimant intake. He pioneered the use of Facebook advertising for mass tort law firms beginning in 2013 — before any competitor recognized the channel's potential for claimant acquisition.

He is the author of two practitioner books: The Facebook Effect for Lawyers (2018) and A Lawyer's Guide to Mass Torts (2021).

Full biography →
2018
The Facebook Effect for Lawyers: Advertising for the Digital Age
2021
A Lawyer's Guide to Mass Torts: Establish Your Legacy

Ready to Build Your
Next Tort Campaign?

Tell us about your tort and we'll respond within one business day with a CPR estimate and campaign approach.



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