Mass Tort Ad Agency · Since 2015

We spent $250 million learning what moves a case.

What that bought

Every dollar left a record.

Six hundred firms. A hundred torts. Eleven years of cost-per-signed-case data that exists nowhere else.

So we built the instruments

Six of them are live.

Not a roadmap. Not a pitch deck. Working software the plaintiff bar uses every day.

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$250M+Meta ad spend managed
600+Plaintiff law firms
100+Mass tort campaigns
2M+Claimant leads generated
The Workshop

An agency that ships software.

Most agencies buy their tooling. We kept running into questions nothing on the market could answer — so we built the answers ourselves, on our own data, and put them in front of the bar.

01 / PlatinumProfile.ai

Own the three inches that matter.

Google Business Profile · Local Pack

The Map Pack decides who gets called before a website ever loads. PlatinumProfile is the discipline of ranking in it, built only for personal injury firms — bar-compliant and Google-policy-safe.

Visit PlatinumProfile →
02 / Watchdog

Every campaign, watched around the clock.

Meta campaign monitoring

Watchdog sits across every ad account we run and turns raw Meta metrics into operator signals — what's tapering, what's fatiguing, where cost per lead is drifting before anyone feels it.

See Watchdog →
03 / BrandTerritory.ai

Every search is a vote. We count them.

Share of search · 188 U.S. markets

Brand demand is the one metric that can't be bought on the day. BrandTerritory measures who the injured actually search for by name, market by market, and flags when a competitor starts raiding your territory.

Visit BrandTerritory →
04 / RebuiltForAI.com

Same firm. Rebuilt for how people search now.

AI search · SEO · Google Business Profile

Search is starting to answer instead of link. A growing share of queries now resolve on the results page or inside an assistant, before anyone clicks through. RebuiltForAI rebuilds a firm's existing site to be legible to both — without disturbing what already ranks.

Visit RebuiltForAI →
05 / PlaintiffWire.com

The wire the plaintiff bar reads.

Verdicts · Settlements · Legal news

Plaintiff-side wins used to disappear into local dockets. PlaintiffWire puts them on the record — a live wire of verdicts and settlements with a national rankings leaderboard behind it.

Read the wire →
06 / TortIntel.ai

Know which tort is real before you spend.

Mass tort intelligence

Every tort looks like the next big one until the money is gone. TortIntel watches FDA alerts, court filings, recalls and studies across every active tort, and scores what the signal actually supports.

Visit TortIntel →
We are not a vendor that learned mass torts. We are a mass tort operator that learned to build. Jacob Malherbe · Founder, MTAA

Jacob Malherbe has run Meta advertising for plaintiff mass tort firms since 2015, accumulating cost-per-lead and cost-per-signed-case data across more than 100 tort verticals. He is a Meta Business Partner, an Inc. 5000 honoree, and the author of two books for the plaintiff bar.

Every tool on this page runs on that operating history. More about Jacob · See the case studies

Jacob Malherbe is not an attorney. MTAA is an advertising agency and does not provide legal advice or legal representation.

Bring us a tort.

Tell us what you're running and we'll tell you what the data says — before you spend a dollar with us.

Book 30 Minutes (888) 670-0006