Running a Benzene Exposure Campaign
MTAA's Benzene Exposure campaigns follow the four-phase methodology developed across $250M+ in managed mass tort ad spend. Every campaign begins with a Jacob Score evaluation — assessing causation confidence, MDL momentum, the current entry window, and competitive advertising environment before any budget is committed.
Creative Approach
MTAA deploys both Harvey (anger/outrage energy) and Mae (empathy/connection) creative registers simultaneously for Benzene Exposure campaigns. Meta's Andromeda engine routes each creative to the sub-audience it resonates with — maximizing qualified claimant self-identification across the eligible population.
Intake Qualification
All Benzene Exposure inbound traffic routes through CloudIntake, MTAA's dedicated mass tort call center. Claimants are screened against current legal eligibility criteria and signed via e-signature. The signed retainer Purchase event feeds back to Meta, training the algorithm to find better-qualified future claimants.
Campaign Window Status
Current Jacob Score for Benzene Exposure: 66/100 (ACTIVE). Window status: CAMPAIGN OPEN. Full intelligence available on TortIntel.ai — including causation science summary, defendant matrix, litigation timeline, and live signal feed.
Work With MTAA on Benzene Exposure
MTAA manages Benzene Exposure campaigns under the standard 15% management fee model — no lead markups, no cost-per-case inflation. CloudIntake delivers signed retainers, not raw leads. Campaigns can launch within 48 hours of onboarding.