Facebook Campaign Management
Campaign Strategy & Entry Window Timing
MTAA manages the full Meta advertising operation for mass tort campaigns: audience construction, creative production, campaign structure, budget pacing, compliance review, and performance optimization. Clients pay a 15% management fee on media spend and retain full ownership of their ad accounts and data.
The 15% transparent model is a deliberate statement of values. MTAA does not mark up media costs, does not sell leads at a per-unit premium, and does not inflate cost-per-case. The agency's economics are tied directly to campaign performance — which is the only alignment that produces honest optimization decisions.
What campaign management includes: initial tort strategy and Jacob Score entry analysis, audience architecture across all three tiers (awareness, consideration, conversion), creative production through The Designer, ongoing A/B testing with 10–20 creatives per ad set, weekly performance reporting, compliance pre-review of all creative, and dedicated account management.
CloudIntake — Intake Operations
Pay-Per-Signed-Retainer Model
CloudIntake is MTAA's mass tort intake call center operation. When campaigns generate inbound calls and form submissions, CloudIntake handles qualification screening, intake documentation, and retainer execution — delivering signed retainer agreements to the firm rather than raw leads.
The economic model: firms pay per signed retainer delivered, not per lead generated. This aligns CloudIntake's incentives entirely with the firm's outcome. Qualification standards are maintained because unqualified retainers create downstream cost for both parties — there is no incentive to pass unqualified claimants through.
CloudIntake's intake data also feeds back into campaign optimization: signed retainer data triggers the Meta Purchase pixel, which trains Andromeda to find more people like the ones who converted. Intake quality and advertising performance are not separate systems — they are the same system.
TortDrip — Co-Counsel Retainer Origination
TortDrip is a dormant database reactivation system for law firms. Firms with existing client databases — people who called in for prior matters, PI clients whose cases settled, historical mass tort claimants — often have thousands of contacts who have never been screened for current mass tort eligibility.
TortDrip runs automated, compliant outreach sequences across these databases, identifies eligible individuals for current torts, and delivers signed co-counsel retainers at $125 per retainer. For firms with large historical databases, TortDrip consistently produces the lowest cost-per-retainer of any campaign channel — because the audience has already expressed prior legal interest.
The Designer — AI Creative Production
Harvey & Mae Creative Registers
The Designer is MTAA's AI-powered creative production system, built on Harvey and Mae AI agents via Gemini's image generation infrastructure. It produces tort-specific ad creative at scale — static images, video scripts, and copy variants in the formats and dimensions required for Meta, Google, and programmatic campaigns.
Each creative batch produces six assets per tort: three in the Harvey register (anger/closer) and three in the Mae register (empathy/connection). This ensures every campaign launches with both emotional registers active, allowing Andromeda to route each creative to the sub-audience it resonates with rather than forcing a single tone across the entire eligible population.
TortIntel.ai — Campaign Intelligence
MTAA clients have access to TortIntel.ai, the mass tort intelligence platform that informs campaign strategy before any budget is committed. TortIntel provides:
- Oracle Dashboard — 48 active torts, real-time Jacob Score, campaign window status
- Causation Lab — FAERS disproportionality analysis, PubMed literature scan, Bradford Hill causation scoring
- Discovery Engine — Mass Tort Probability Score for emerging litigation identification
- AbuseTracker — CourtListener integration, survivor-count gradient mapping
- FireWatch — NIFC ArcGIS fire data for wildfire tort entry window analysis
- Class Action Intelligence — 6-scanner convergence scoring with Twilio/SendGrid alerts
PlatinumProfile.ai — Personal Injury Law Firm Services
Google Business Profile Audit & Optimization
In 2026 MTAA expanded into the personal injury law firm market through PlatinumProfile.ai. The same intelligence-first methodology that built TortIntel for mass tort firms now applies to local PI firm growth — except the battleground is the Google local pack instead of the Meta auction.
PlatinumProfile runs a free 9-signal Google Business Profile audit covering NAP consistency across the firm's website, Google listing, Bing, Yelp, and the broader citation graph; review velocity and freshness against local competitors; multi-location architecture (a major weakness for chain firms with 20+ offices and one homepage); press mentions and authority signals; primary category alignment; photo cadence; Q&A activity; suspension risk factors; and local pack ranking for the firm's primary practice-area keywords. The audit produces a 0–100 score per signal with specific fixes attached.
For firms that want PlatinumProfile to execute the work, done-for-you GBP management runs at $2,000 setup and $1,500/month, month-to-month — operated by Logan Jack, who spent five years running Google Business Profile for one of the largest PI firms in Texas before joining the MTAA portfolio.
PlatinumProfile is the entry point for PI firms into the broader MTAA stack: SettleCase.ai for settlement yield intelligence (Filevine, Clio, SmartAdvocate CRM integration), Meta advertising for case-type targeting, and TortDrip for database reactivation across PI client histories that have never been screened against current mass tort eligibility.