PlatinumProfile.ai — Google Business Profile Audit & Optimization
For most personal injury law firms, the single highest-leverage marketing asset is the Google Business Profile — not the website, not the paid ads, not the billboard. The local pack is where intent meets geography, and a firm that ranks in the top three for "personal injury lawyer near me" in its metro will generate more qualified case calls than any other channel can match dollar-for-dollar.
The problem is that almost no PI firm runs its GBP at competitive standard. NAP citations diverge across the citation graph because the firm changed its address three years ago and never updated Yelp. Reviews stagnate because there is no intake-side prompting workflow. Multi-location architecture is a single homepage covering twenty offices instead of one location page per office. Press mentions are real but never surfaced as authority signals on the profile. The category is "lawyer" instead of "personal injury attorney." Q&A is empty. Photos are six years old.
PlatinumProfile.ai runs a free 9-signal audit that grades each of these dimensions on a 0–100 scale with specific fixes attached. The audit takes about three minutes and produces a shareable report — no account required, no credit card.
The 9 Signals
- NAP Consistency — Does the firm name, address, and phone match across the website, Google, Bing, Yelp, and the broader citation graph
- Review Velocity & Freshness — Review count, recency, and rate of acquisition vs. local competitors
- Citation Health — Presence and accuracy across the major legal directories and general business citations
- Multi-Location Architecture — Whether each physical office has a dedicated location page with unique content, or one homepage carries the entire chain
- Press Mentions & Authority — Recognition signals (Super Lawyers, National Trial Lawyers, media coverage) and how they appear on the profile
- Category Alignment — Primary GBP category, secondary categories, and service area configuration
- Photo & Q&A Cadence — Visual freshness, owner-uploaded photos, and active Q&A management
- Suspension Risk — Soft suspension and hard suspension trigger factors for the personal injury vertical specifically
- Local Pack Ranking — Position in the local 3-pack for the firm's primary practice-area keywords across its metro
Done-For-You GBP Management
For firms that want PlatinumProfile to execute the work rather than implement the audit fixes themselves, done-for-you management runs at $2,000 setup and $1,500/month, month-to-month. The service is operated by Logan Jack, who spent five years running Google Business Profile for one of the largest PI firms in Texas before joining the MTAA portfolio. Five years of running GBP at scale for an industry where suspension risk is real and competitive intensity is national-class.
SettleCase.ai — Settlement Yield Intelligence
SettleCase.ai is MTAA's settlement yield intelligence platform for personal injury attorneys. It integrates with Filevine, Clio, and SmartAdvocate through an anonymized CRM connection — meaning the firm never exposes case-level PII to the platform. SettleCase analyzes the firm's historical demand-to-settlement ratios, surfaces underperforming case clusters, and produces demand letters and counter-offer strategies grounded in the firm's own outcome data.
Beta partner: Darren Miller of D Miller & Associates (Houston, Filevine user). Roadmap features include pipeline kanban, Demand Strength Index (DSI) scoring, CSV import, and a five-mode demand advisor.
Adjacent MTAA Capabilities for PI Firms
Beyond PlatinumProfile and SettleCase, PI law firms can access the broader MTAA stack:
- Meta Advertising — The same Andromeda-aware campaign infrastructure that runs mass tort campaigns adapts directly to PI case-type targeting (auto, trucking, premises, wrongful death). The 15% transparent management fee model still applies.
- TortDrip — Most PI firms have thousands of historical clients in their CRM whose cases settled and who have never been screened against current mass tort eligibility. TortDrip runs TCPA-compliant email and SMS sequences against these dormant databases and delivers signed co-counsel retainers at $125/retainer.
- FMCSA Carrier Lookup — Free truck accident carrier intelligence at truck.mtaa.ai. SMS scores, inspection history, crash records, and an auto-generated demand letter narrative for trucking cases.
- Expert Witness Directory — Court-record verified expert intelligence at /tools/experts. PACER, Daubert records, AI match engine.