Most technology products in the legal space solve one layer of the problem. Intelligence platforms tell you what torts are emerging. Campaign management agencies run your Facebook ads. Intake vendors qualify your leads. Drip tools work your database. Each company optimizes its own step — and your case economics suffer everywhere the handoffs happen.
MTAA does not operate that way. Every layer of the mass tort acquisition funnel — intelligence, creative, campaign, intake, and database reactivation — feeds data back into every other layer. The system learns and compounds. No other entity in mass tort marketing has built this.
The Full-Funnel Stack
01
Pre-Campaign Intelligence
Tort Identification & Entry Timing
TortIntel.ai
Before a single dollar is spent on advertising, TortIntel.ai analyzes 48 active torts across five dimensions — causation science, litigation momentum, campaign window, timeline, and confirmed verdicts — and synthesizes them into the Jacob Score (0–100). This determines whether to enter a tort now, watch it, or pass entirely. No other advertising partner tells you whether to run a campaign at all. MTAA's intelligence layer means every budget decision is pre-validated against causation science, competitive environment, and resolution probability.
Output → Jacob Score, campaign entry recommendation, estimated CPL range, intake qualification criteria framework, MDL phase classification
02
Creative Production
AI-Powered Ad Creative at Scale
The Designer · Harvey & Mae AI Agents
The Designer is MTAA's AI creative production system, powered by Harvey and Mae — two AI agents that embody the two emotional registers that drive mass tort claimant response. Harvey produces anger-forward, attorney-visible, transactional creative. Mae produces empathy-forward, connection-first, trust-building creative. Six creative assets per tort per launch (three Harvey, three Mae), in all Meta placement formats, with compliant copy pre-reviewed against current Meta Health & Wellness policies. Most agencies produce 3–5 creatives at campaign launch. Post-Andromeda campaigns need 10–20. The Designer closes that gap.
Output → Harvey + Mae creative sets, Meta-compliant copy, all placement dimensions (Feed, Reels, Stories), campaign-ready assets with headline, primary text, CTA variants
03
Paid Media Campaign Management
Facebook & Instagram Campaign Execution
MTAA Campaign Management · 15% Fee
MTAA manages the complete Meta advertising operation — campaign structure, audience architecture, budget pacing, A/B testing, compliance review, and performance optimization — at a transparent 15% management fee on media spend. No lead markups. No cost-per-case inflation. The agency's economics are tied directly to campaign performance. Post-Andromeda campaign structure: 1–3 ad sets, 10–20 creatives, CBO, broad targeting. The Three-Event Pixel Funnel (Page View → Lead → Purchase) trains Meta's algorithm on signed retainer data rather than form fills — continuously improving lead quality as campaigns mature.
Output → Signed retainer data (Purchase events) fed back to Meta pixel · weekly performance reports · continuous creative iteration · Campaign learning compounds monthly
04
Intake Operations
Qualification & Retainer Execution
CloudIntake · Pay Per Signed Retainer
CloudIntake is MTAA's mass tort intake call center. Inbound leads from Facebook campaigns, referral networks, and organic channels are routed to CloudIntake specialists who run tort-specific qualification scripts, verify documentation requirements, and execute retainer signing via e-signature. The firm receives a signed retainer agreement — not a raw lead. CloudIntake's qualification data feeds directly back to advertising: the Purchase pixel fires on signed retainer, training Meta's Andromeda engine to find more people like the ones who converted. Intake quality and advertising performance are not separate systems in MTAA's model. They are the same system.
Output → Signed contingency fee retainer · HIPAA-compliant intake documentation · Purchase pixel event · Qualification data feeds AI creative refinement
05
Database Reactivation
Dormant Database Co-Counsel Origination
TortDrip · $125 Per Signed Retainer
Law firms accumulate databases over years of practice — PI clients whose cases settled, historical mass tort claimants, phone-in inquiries, legal aid referrals. These contacts have already expressed legal interest once. TortDrip runs TCPA-compliant email and SMS sequences against these databases, screens for current mass tort eligibility, and delivers signed co-counsel retainers at $125 per retainer — consistently the lowest cost-per-retainer of any channel. Most firms have untapped value sitting in their CRM that no one has ever screened against current tort eligibility. TortDrip extracts it.
Output → Signed co-counsel retainers · $125/retainer fixed cost · No advertising spend required · Highest ROI channel for firms with 5,000+ historical contacts
The Data Loop That Makes It Compound
The competitive moat in MTAA's model is not any single product — it is the closed-loop data system that makes every component smarter over time. Here is what that loop looks like:
The MTAA Compounding Intelligence Loop
TortIntel
Jacob Score
Jacob Score
→
Campaign
Entry Decision
Entry Decision
→
Designer
Creative
Creative
→
Facebook
Campaign
Campaign
→
CloudIntake
Qualification
Qualification
→
Signed
Retainer
Retainer
→
Purchase
Pixel Event
Pixel Event
→
Meta
Andromeda
Andromeda
↩
Every signed retainer trains the advertising algorithm. Better algorithm performance reduces CPL. Lower CPL enables higher volume. Higher volume generates more retainer data. More retainer data trains the algorithm better. The loop compounds monthly. Campaigns in month 12 consistently outperform month 1 at the same budget level — because 12 months of signed retainer signals have refined the audience targeting.
How This Compares to Point Solutions
Point Solution Vendors
Darrow · Supio · Litify · Lead Vendors
Litigation intelligence (Darrow, Supio)
No direct connection to advertising execution
No intake operations or retainer execution
No signed retainer data flowing back to ad optimization
No database reactivation channel
No AI creative production layer
Intelligence does not improve from campaign outcomes
Each vendor optimizes its own step in isolation
MTAA Full-Funnel Model
Mass Tort Ad Agency · MTAA.AI
Pre-campaign intelligence (TortIntel, Jacob Score)
AI creative production (The Designer, Harvey/Mae)
Campaign management (15% fee, Andromeda-optimized)
Intake operations (CloudIntake, signed retainers)
Database reactivation (TortDrip, $125/retainer)
Settlement intelligence (SettleCase.ai)
Signed retainer data closes the advertising loop
Every layer feeds every other layer — compound improvement
The MTAA Pricing Model
MTAA's fee structure is designed to eliminate misaligned incentives at every layer:
- Campaign Management — 15% of media spend. No markups on leads, no cost-per-case fees. MTAA makes money when campaigns perform — not when they scale inefficiently.
- CloudIntake — Pay per signed retainer delivered. No charge for leads that don't convert. MTAA's intake economics are tied directly to retainer output.
- TortDrip — $125 per signed co-counsel retainer from database reactivation. Fixed cost, no minimums. Only pay for what converts.
- TortIntel.ai — Subscription access to the Oracle Dashboard, Causation Lab, and all 11 live intelligence scanners across 48 monitored torts.
Explore Each Layer
TortIntel Jacob Score Demo →
Campaign Case Studies →
Full Services Overview →
Meta Advertising Guide →
Last updated: March 28, 2026 · Author: Jacob Malherbe, Mass Tort Ad Agency