What This Tool Does
Instead of running "Birth Injury?" ads to all of Texas, MTAA targets the catchment area of a specific hospital with a documented pattern of adverse birth outcomes. The cost per signed retainer drops dramatically when the audience is pre-qualified by geography and the hospital's own federal record.
The platform builds practitioner-level intelligence from public federal records — identifying physicians with documented payment histories, hospitals with sustained safety score failures, and facilities with the highest birth injury rates in each DMA.
Data Sources
- NPDB (National Practitioner Data Bank) — 1.2 million malpractice payment records from 1990 to present, organized by physician, specialty, and payment size. The single most complete federal record of physician adverse events.
- CMS Hospital Compare — Hospital-level quality scores, readmission rates, mortality rates, patient safety indicators, and infection rates across all Medicare-participating facilities.
- CMS Open Payments — Pharma and device company payments to physicians, identifying financial conflicts of interest relevant to surgical preference and prescribing patterns.
- CDC Vital Statistics — Birth injury rates by hospital and county, including hypoxic-ischemic encephalopathy (HIE), cerebral palsy, and perinatal mortality data.
- State Medical Board Disciplinary Records — Physician license actions, suspensions, probations, and revocations across all 50 states.
- AHRQ Patient Safety Indicators — Validated composite safety scores for surgical complications, obstetric trauma, and iatrogenic events.
The Birth Injury Module
The birth injury module scores every hospital in America on HIE, cerebral palsy, and NEC risk before a single case is filed. Each hospital receives a plaintiff opportunity score (0–100) based on: NPDB payment frequency in obstetrics, CMS birth complication rates versus national average, NICU bed capacity and staffing ratios, and geographic market concentration of competing plaintiff firms already active in the area.
"847 NICUs geo-fenced in 72 hours. The federal government already documented the pattern of harm. We built the engine that converts it into a campaign."
— MTAA Platform DocumentationWhat the Export Produces
- Facility scorecard — NPDB payment history, CMS quality scores, birth complication rates vs. national average
- Physician intelligence brief — payment history, specialty, board actions, Open Payments conflicts
- Catchment area map — geographic radius targeting parameters based on patient origin data
- Competitor presence analysis — existing plaintiff firm advertising activity in the facility's market
- Creative brief — demographically matched audience callout and qualifying language
Campaign Use Cases
Birth Injury / HIE
Target parents in the catchment area of hospitals with documented patterns of adverse birth outcomes — HIE, cerebral palsy, NEC in premature infants. Facility-specific creative outperforms generic state-level campaigns by 3–5x on CPR.
Surgical Malpractice
Identify high-payment-frequency surgeons by specialty and hospital. Target the geographic area served by those facilities with procedure-specific creative.
NEC Baby Formula
Cross-reference NEC diagnosis rates with formula usage patterns at specific NICUs. Enables facility-radius targeting for NEC campaigns before MDL positioning closes.
ER / Diagnostic Errors
CMS mortality and readmission data identifies hospitals with statistically elevated ER adverse event rates. Target the service area with condition-specific creative.
The Medical Malpractice Intelligence platform is available exclusively to plaintiff law firms working with MTAA on active campaigns.